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Company profile

ServiceNow, Inc. Insider Trading

NOW

Every SEC Form 4 insider trading filing for ServiceNow, Inc. (NOW) since April 2023 — open-market buys and sells by directors and officers, option exercises, and cluster activity, updated as each filing is reported to the SEC. Why 2023?

Exchange
NYSE
Sector
Services-Prepackaged Software
CIK
0001373715
Filings
571
Insiders
25
Last filing
2026-08-17
SEC EDGAR ↗Yahoo Finance ↗Finviz ↗Stock Analysis ↗

Activity summary

Recent insider activity is bullish. Over the last 30 days, 32 insiders purchased shares versus 18 sales. Buying was led by Fontaine Danielle.

Three year balance

Buy and sell value by quarter, Q4 23 to Q3 26. ServiceNow, Inc. insiders are net buyers across the period shown.

Q4 23Q1 24Q2 24Q3 24Q4 24Q1 25Q2 25Q3 25Q4 25Q1 26Q2 26Q3 26

Bars below the rule are sales, above are purchases. Largest quarter on the chart is $280.6M.

90 day insight

Over the last 90 days, ServiceNow, Inc. insiders bought $0 (32 transactions) and sold $3.4M (18 transactions).

  • Most active insider: Fipps Paul with 12 transactions totaling $409K.
  • Largest single sale: $592K by McDermott William R on Aug 14, 2026.

Activity skews bullish — buys outpace sales.

Insider Transactions

Sourced from SEC EDGAR Form 4 filings. Updated hourly.

DateInsiderCompanyTypeSharesPriceValue1d1w1m3m6m
Aug 17, 2026McDermott William RNOW
Tax Withholding
2,236$117.70$263K+1.4%————
Aug 17, 2026Fontaine DanielleNOW
Option Exercise
485——+1.4%————
Aug 17, 2026Mastantuono GinaNOW
Option Exercise
1,595——+1.4%————
Aug 17, 2026McDermott William RNOW
Option Exercise
4,160——+1.4%————
Aug 17, 2026Fontaine DanielleNOW
Option Exercise
485——+1.4%————

45 more transactions hidden

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Top insiders

By total value filed.

McDermott William RChairman & CEO3 filings−$1.3M
Zavery AmitPresident, CPO and COO2 filings−$688K
Mastantuono GinaPresident and CFO3 filings−$631K
Fipps PaulPresident, Global Customer Ops5 filings−$409K
Canney Jacqueline PChief People & AI Enblmt. Off.3 filings−$379K

Institutional Ownership

Top 13F-HR holders of ServiceNow, Inc. as of 2026-06-30

↓ decreasing
Total reported AUM
$29.97B
QoQ change
-64.1%
Reporting period
2026-06-30
#1
State Street Corp
CIK 0000093751
$4.87B
49.0M shares
#2
BlackRock, Inc.
CIK 0002012383
$3.93B
39.6M shares
#3
BlackRock, Inc.
CIK 0002012383
$2.12B
21.3M shares

Data source: quarterly 13F-HR filings — institutional holders report positions within 45 days of quarter end. Joined with insider activity above — see who's loading up institutionally while insiders are trading. Full 13F-HR API →

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Form4API, StockholmNot affiliated with the SEC or EDGAR. Data sourced from public EDGAR filings. Not investment advice.

Congressional Trading

Disclosed NOW trades under the STOCK Act

Total trades
37
Purchases
18
Sales
19
Lisa C. McClain
Republican · House · MI
4 buys
3 sells
Josh Gottheimer
Democrat · House · NJ
1 buy
4 sells
Robert P. Bresnahan, Jr.
Republican · House · PA
3 buys
1 sell
Gilbert Ray Cisneros, Jr.
Democrat · House · CA
1 buy
2 sells
Julie Johnson
Democrat · House · TX
1 buy
2 sells
See all 14 members who traded NOW →

Sourced from U.S. House Clerk periodic transaction reports (House coverage only). Trade counts reflect disclosed filings only. The STOCK Act allows up to 45 days between a trade and its disclosure, so this reflects recent disclosures, not real-time trading. Full congressional trading API →

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