Insider profile

Roach Anthony

OfficerTitleChief Customer & Brand OfficerView on SEC.gov ↗

This page tracks every SEC Form 4 filing since April 2023 by Roach Anthony, Chief Customer & Brand Officer: 5 transactions in total, none of them an open-market purchase, and 0 sales. Each record is parsed directly from the original filing, with amendments reconciled so a corrected filing never double-counts.

Activity summary

Recent insider activity is bullish. Over the last 30 days, 1 insider purchased shares. Buying was led by Roach Anthony.

Quarterly balance

Buy and sell value by quarter, Q1 25 to Q3 26. Roach Anthony has been a net seller across the period shown.

Bars below the rule are sales, above are purchases. Largest quarter on the chart is $276K.

Track record

Total purchased

Total sold

0B · 0S transactions

Mixed

Overall direction

Filing history: Mar 2025 — Aug 2026Under a 10b5-1 plan: 0%Full history: 5 filings

Scorecard

No buy track record for this insider.

Scoring an insider means measuring how the stock moved after their own open-market purchases. This insider has not made any, so there is nothing to measure. That is the normal case rather than a gap in the data: most insiders receive stock through awards and option exercises instead of buying it. See insiders who do have a record.

Transaction History

Sourced from SEC EDGAR Form 4 filings. Updated hourly.

Date	Insider	Company	Type	Shares	Price	Value	1d	1w	1m	3m	6m
Aug 5, 2026	Roach Anthony	LUV	Award	9,506	—	—	-3.6%	-5.9%	—	—	—
Mar 21, 2026	Roach Anthony	LUV	Tax Withholding	2,179	$39.41	$86K	+0.9%	-5.7%	-5.2%	+27.9%	—
Mar 16, 2026	Roach Anthony	LUV	Award	22,058	—	—	-2.3%	-3.1%	-1.2%	+15.3%	—
Feb 21, 2026	Roach Anthony	LUV	Tax Withholding	3,658	$52.09	$191K	-1.5%	-5.7%	-20.3%	-16.5%	—
Mar 14, 2025	Roach Anthony	LUV	Award	16,609	—	—	+3.7%	+7.0%	-23.2%	-2.9%	+0.3%

Reading an insider's Form 4 history

Corporate insiders — directors, officers, and holders of more than 10% of a company's stock — must report their trades to the SEC on Form 4 within two business days. Looking at one insider's filings over time shows whether they tend to buy on the open market (a discretionary use of their own money, generally the strongest signal), sell, or simply receive and exercise equity awards as compensation.

The track record above measures how this insider's past open-market purchases performed in the months after each filing. Trades made under a pre-scheduled Rule 10b5-1 plan are flagged because they carry no timing signal. To pull any insider's full history programmatically, see the insider trading API or our guide to reading Form 4 filings.