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Insider profile

Noni L Ellison Insider Trading

This page tracks every SEC Form 4 filing since April 2023 by Noni L Ellison, SVP General Counsel: 50 transactions in total, including 26 open-market purchases and 2 sales. Each record is parsed directly from the original filing, with amendments reconciled so a corrected filing never double-counts.

Role
SVP General Counsel · Director
CIK
0001840857
Companies traded
10
Total filings
50
First filing
2023-10-12
Last filing
2025-11-14

Files as Ellison Noni L · SEC EDGAR ↗

Activity summary

The most recent open-market transaction was a sale of 5,200 shares ($333K) on July 24, 2025. It was filed under a 10b5-1 plan, scheduled in advance rather than decided on the day.

Three year balance

Buy and sell value by quarter, Q4 23 to Q4 25. Noni L Ellison has been a net seller across the period shown.

PurchasesSales
Q4 23$1.7MQ1 24Q2 24Q3 24Q4 24Q1 25Q2 25Q3 25Q4 25

Bars below the rule are sales, above are purchases. Largest quarter on the chart is $1.7M.

Insider insight

Noni L Ellison trades most actively in BTO, accounting for 5 of the 50 filings on record. The largest single open-market purchase on record is $11K in BTO, filed Dec 2024.

Track record

$201K
Total purchased
$1.8M
Total sold
27
26 buys · 1 sale
Net seller
Overall direction

Most active in

BTO5 buysHPF4 buysHPI3 buysJHI3 buysJHS3 buys
Largest trade: $11K in BTO (Dec 2024) in last 50Filing history: Oct 2023 – Nov 2025Under a 10b5-1 plan: 2%Full history: 50 filings

Transaction History

Sourced from SEC EDGAR Form 4 filings. Updated hourly.

DateInsiderCompanyTypeSharesPriceValueReturn
Nov 14, 2025Noni L EllisonTSCO
Gift
900——-40.8% 6m
Jul 24, 2025Noni L EllisonTSCO
Sale10b5
5,200$63.96$333K-3.3% 6m
Feb 12, 2025Noni L EllisonTSCO
Award
14,019——+7.9% 6m
Feb 12, 2025Noni L EllisonTSCO
Award
3,538——+7.9% 6m
Feb 12, 2025Noni L EllisonTSCO
Tax Withholding
405.428$54.48$22K+7.9% 6m

45 more transactions hidden

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Companies traded

By number of filings.

BTO5 filings
HPF4 filings
HPI3 filings
JHI3 filings
JHS3 filings
HPS2 filings
HEQ2 filings
PDT2 filings

Filing cadence

Filings per quarter, this window.

5.6filings / quarter, Q4 23–Q4 25

Busiest: Q4 23 (14 filings)

Quietest: Q2 24 (0 filings)

Reading an insider's Form 4 history

Corporate insiders (directors, officers, and holders of more than 10% of a company's stock) must report their trades to the SEC on Form 4 within two business days. Looking at one insider's filings over time shows whether they tend to buy on the open market (a discretionary use of their own money, generally the strongest signal), sell, or simply receive and exercise equity awards as compensation.

The track record above measures how this insider's past open-market purchases performed in the months after each filing. Trades made under a pre-scheduled Rule 10b5-1 plan are flagged because they carry no timing signal. To pull any insider's full history programmatically, see the insider trading API or our guide to reading Form 4 filings.

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Form4API, StockholmNot affiliated with the SEC or EDGAR. Data sourced from public EDGAR filings. Not investment advice.

Scorecard

88%
Buys positive after 3m
+10.6%
Avg return at 3m
+9.4%
Median return at 3m
26
Scored buys
Best buy: HPF+23.0% 3m (Oct 2023)Worst buy: BTO-2.1% 3m (Dec 2024)

Absolute post-filing return, not market-adjusted · min. 5 matured open-market buys

See top insiders by track record →

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Other insiders filing on BTO.

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