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Company profile

Harley-davidson, Inc. Insider Trading

HOG

Every SEC Form 4 insider trading filing for Harley-davidson, Inc. (HOG) since April 2023 — open-market buys and sells by directors and officers, option exercises, and cluster activity, updated as each filing is reported to the SEC. Why 2023?

Exchange
NYSE
Sector
Motorcycles, Bicycles & Parts
CIK
0000793952
Filings
163
Insiders
26
Last filing
2026-08-11
SEC EDGAR ↗Yahoo Finance ↗Finviz ↗Stock Analysis ↗

Activity summary

Recent insider activity is bullish. Over the last 30 days, 3 insiders purchased shares (net $1.4M). Buying was led by Nova Daniel J.

Three year balance

Buy and sell value by quarter, Q3 23 to Q3 26. Harley-davidson, Inc. insiders are net sellers across the period shown.

Q3 23Q4 23Q1 24Q2 24Q4 24Q1 25Q2 25Q3 25Q4 25Q1 26Q2 26Q3 26

Bars below the rule are sales, above are purchases. Largest quarter on the chart is $1.9M.

90 day insight

Over the last 90 days, Harley-davidson, Inc. insiders bought $1.4M across 4 transactions with no open-market sales.

  • Most active insider: Root Jonathan R with 3 transactions totaling $114K.
  • Largest single purchase: $983K by Nova Daniel J on Jul 31, 2026.
  • 100% of recent sales were pre-scheduled 10b5-1 trades — typically less informative than open-market activity.

Activity skews bullish — buys outpace sales.

Insider Transactions

Sourced from SEC EDGAR Form 4 filings. Updated hourly.

DateInsiderCompanyTypeSharesPriceValue1d1w1m3m6m
Aug 11, 2026Littleton GayleHOG
Purchase
7,500$26.38$198K-0.3%-0.8%———
Aug 10, 2026Starrs ArtieHOG
Purchase
10,000$25.89$259K-2.8%+2.7%———
Aug 3, 2026Root Jonathan RHOG
Sale10b5
1,554$24.88$39K-1.9%-0.8%———
Jul 31, 2026Nova Daniel JHOG
Purchase
40,000$24.57$983K+5.3%+2.4%———
Jul 24, 2026Littleton GayleHOG
Award
39,232——-1.8%+4.8%———

45 more transactions hidden

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Top insiders

By total value filed.

Nova Daniel JDirector1 filing+$983K
Starrs ArtiePresident & CEO2 filings+$545K
Littleton GayleCLO, CCO, CAO & Corp Sec1 filing+$198K
Root Jonathan RCFO and CCO5 filings−$168K
Farley Jr James DPresident and CEO1 filing−$121K

Institutional Ownership

Top 13F-HR holders of Harley-davidson, Inc. as of 2026-06-30

↓ decreasing
Total reported AUM
$522.1M
QoQ change
-73.2%
Reporting period
2026-06-30
#1
BlackRock, Inc.
CIK 0002012383
$155.9M
6.4M shares
#2
State Street Corp
CIK 0000093751
$103.6M
4.2M shares
#3
BlackRock, Inc.
CIK 0002012383
$69.5M
2.8M shares

Data source: quarterly 13F-HR filings — institutional holders report positions within 45 days of quarter end. Joined with insider activity above — see who's loading up institutionally while insiders are trading. Full 13F-HR API →

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Form4API, StockholmNot affiliated with the SEC or EDGAR. Data sourced from public EDGAR filings. Not investment advice.

Congressional Trading

Disclosed HOG trades under the STOCK Act

Total trades
35
Purchases
22
Sales
13
Tim Moore
Republican · House · NC
21 buys
11 sells
Jefferson Shreve
Republican · House · IN
1 buy
2 sells

Sourced from U.S. House Clerk periodic transaction reports (House coverage only). Trade counts reflect disclosed filings only. The STOCK Act allows up to 45 days between a trade and its disclosure, so this reflects recent disclosures, not real-time trading. Full congressional trading API →

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