Company profile
Honest Company, Inc. Insider Trading
HNSTEvery SEC Form 4 insider trading filing for Honest Company, Inc. (HNST) since April 2023 — open-market buys and sells by directors and officers, option exercises, and cluster activity, updated as each filing is reported to the SEC. Why 2023?
- Exchange
- Nasdaq
- Sector
- Retail-Catalog & Mail-Order Houses
- CIK
- 0001530979
- Filings
- 207
- Insiders
- 36
- Last filing
- 2026-09-14
Activity summary
No discretionary insider buying or selling in the last 30 days. The 1 transaction filed was made under a 10b5-1 plan, scheduled in advance rather than decided on the day.
Three year balance
Buy and sell value by quarter, Q4 23 to Q3 26. Honest Company, Inc. insiders were net sellers in every quarter shown.
Bars below the rule are sales, above are purchases. Largest quarter on the chart is $9.1M.
90 day insight
Over the last 90 days, Honest Company, Inc. insiders bought $0 (5 transactions) and sold $1.5M (8 transactions).
- Most active insider: Carla Vernon with 3 transactions totaling $588K.
- Largest single sale: $588K by Carla Vernon on Aug 20, 2026.
- 33% of recent sales were pre-scheduled 10b5-1 trades — typically less informative than open-market activity.
Activity skews bearish — sales outpace buys.
Insider Transactions
Sourced from SEC EDGAR Form 4 filings. Updated hourly.
| Date | Insider | Company | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Sep 14, 2026 | Thomas Sternweis | HNST | Sale10b5 | 25,000 | $5.48 | $137K |
| Aug 21, 2026 | Kunssberg Etienne von | HNST | Sale | 4,578 | $5.01 | $23K |
| Aug 20, 2026 | Dorria L. Ball | HNST | Sale10b5 | 6,812 | $4.99 | $34K |
| Aug 20, 2026 | Curtiss James Bruce III | HNST | Sale10b5 | 3,129 | $4.99 | $16K |
| Aug 20, 2026 | Carla Vernon | HNST | Sale | 117,893 | $4.99 | $588K |
45 more transactions hidden
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Query this yourself
The same rows, over the API.
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-H "X-Api-Key: $KEY"Top insiders
By total value filed.
Institutional Ownership
Top 13F-HR holders of Honest Company, Inc. as of 2026-06-30
Data source: quarterly 13F-HR filings — institutional holders report positions within 45 days of quarter end. Joined with insider activity above — see who's loading up institutionally while insiders are trading. Full 13F-HR API →