// company-profile

Sally Beauty Holdings, Inc.

SBH
ExchangeNYSESectorRetail-Retail Stores, NECFilings91Insiders20
// api This Sally Beauty Holdings, Inc. insider-trading data is served live by the Form4API insider trading API. Get the same data via API.

// activity-summary

Recent insider activity is bullish. Over the last 30 days, 4 insiders purchased shares versus 1 sale. Buying was led by Platz Marlo Michelle Cormier.

// 90-day insight

Over the last 90 days, Sally Beauty Holdings, Inc. insiders bought $420K (10 transactions) and sold $543K (1 transaction).

  • Most active insider: Platz Marlo Michelle Cormier with 5 transactions totaling $964K.
  • Largest single sale: $543K by Platz Marlo Michelle Cormier on Jun 8, 2026.

Activity skews bullish — buys outpace sales.

Institutional Ownership

Top 13F-HR holders of Sally Beauty Holdings, Inc. as of 2026-03-31

↑ increasing
Total reported AUM
$1.28B
QoQ change
+6.0%
Reporting period
2026-03-31
#1
BlackRock, Inc.
CIK 2012383
$144.9M
10.5M shares
#2
VANGUARD PORTFOLIO MANAGEMENT LLC
CIK 2100121
$87.2M
6.3M shares
#3
DIMENSIONAL FUND ADVISORS LP
CIK 354204
$77.4M
5.6M shares

Data source: SEC Form 13F-HR filings. Joined with insider activity above — see who's loading up institutionally while insiders are trading. Full 13F-HR API →

Insider Transactions

Sourced from SEC EDGAR Form 4 filings. Updated hourly.

DateInsiderCompanyTypeSharesPriceValue
Jun 8, 2026Platz Marlo Michelle CormierSBH
Option Exercise
31,024$9.09$282K
Jun 8, 2026Platz Marlo Michelle CormierSBH
Option Exercise
11,747$0.00$0K
Jun 8, 2026Platz Marlo Michelle CormierSBH
Sale
42,771$12.70$543K
Jun 8, 2026Platz Marlo Michelle CormierSBH
Option Exercise
11,747$11.78$138K
Jun 8, 2026Platz Marlo Michelle CormierSBH
Option Exercise
31,024$0.00$0K

45 more transactions hidden

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