// company-profile
Purple Innovation, Inc.
PRPLExchangeNasdaqSectorHousehold FurnitureInc.DEFilings107Insiders26
// api This Purple Innovation, Inc. insider-trading data is served live by the Form4API insider trading API. Get the same data via API.
// activity-summary
No insider transactions in the last 30 days.
// 90-day insight
Over the last 90 days, Purple Innovation, Inc. insiders bought $29K (13 transactions) and sold $23K (3 transactions).
- Most active insider: DeMartini Robert with 3 transactions totaling $15K.
- Largest single purchase: $29K by Lucian Robert Gerard on May 4, 2026.
Activity skews bullish — buys outpace sales.
Institutional Ownership
Top 13F-HR holders of Purple Innovation, Inc. as of 2026-03-31
Total reported AUM
$41.4M
QoQ change
-5.2%
Reporting period
2026-03-31
#1
Coliseum Capital Management, LLC
CIK 1409751
$31.0M
46.9M shares
#2
WASATCH ADVISORS LP
CIK 814133
$3.4M
5.1M shares
#3
VANGUARD CAPITAL MANAGEMENT LLC
CIK 2100119
$1.5M
2.3M shares
Data source: SEC Form 13F-HR filings. Joined with insider activity above — see who's loading up institutionally while insiders are trading. Full 13F-HR API →
Insider Transactions
Sourced from SEC EDGAR Form 4 filings. Updated hourly.
| Date | Insider | Company | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| May 4, 2026 | Lucian Robert Gerard | PRPL | Purchase | 60,000 | $0.49 | $29K |
| Mar 31, 2026 | Ulrich George Turner | PRPL | Option Exercise | 6,576 | — | — |
| Mar 31, 2026 | KERBY JEFFERY SCOTT | PRPL | Tax Withholding | 3,920 | $0.66 | $3K |
| Mar 31, 2026 | HAYNOR ERIC SCOTT | PRPL | Option Exercise | 21,101 | $0.00 | $0K |
| Mar 31, 2026 | HUTCHINGS JEFFREY LAYNE | PRPL | Option Exercise | 16,881 | $0.00 | $0K |
45 more transactions hidden
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